Model of market orientation of high-tech firms in the Czech Republic

Patrik Jangl
2015 Economics & Sociology  
Th is article will contribute to better understanding of the phenomenon of market orientation and measurement of market orientation on the Czech market. Th e primary aim of this paper is to describe a concept of market orientation and to develop a modifi ed model of market orientation (MMOM). Th e target group of respondents is mainly managers (N=328) of high-tech companies. Reached respondents were asked to fi ll in a questionnaire prepared on a website in digital form. A seven-point
more » ... ven-point Likert-type scale ranging from 1 (absolutely disagree) to 7 (absolutely agree) were used to help the respondents express their opinion. Th e main method of statistical analysis is exploratory and confi rmatory factor analysis. Th is analysis supported the hypothesis about four-factor structure. Four dimensions (Customer Intelligence Generation, Competitor Intelligence Generation, Intelligence Dissemination & Integration and Responsiveness to Market Intelligence) were found.
doi:10.14254/2071-789x.2015/8-1/8 fatcat:ix62fjtt4zfzdon2jax3vpuz6q