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Th is article will contribute to better understanding of the phenomenon of market orientation and measurement of market orientation on the Czech market. Th e primary aim of this paper is to describe a concept of market orientation and to develop a modifi ed model of market orientation (MMOM). Th e target group of respondents is mainly managers (N=328) of high-tech companies. Reached respondents were asked to fi ll in a questionnaire prepared on a website in digital form. A seven-pointdoi:10.14254/2071-789x.2015/8-1/8 fatcat:ix62fjtt4zfzdon2jax3vpuz6q