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The research aims to analyse and describe the quality of batik products based on the assumptions and opinions of batik consumers in their purchasing decisions. The type of research used is a qualitative descriptive approach. The population of this research is the number of consumers of Batik An Nisa who use Batik products in 2018. While the sample withdrawal using Slovin formula with 10% precision, the sample obtained as many as 57 people with the technique of random sampling. Method ofdoi:10.33087/jmas.v4i2.126 fatcat:beep7sbtgbburmwvqpafmz6ycy