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The Modern Marketing Communications of Hotel Enterprises
The article is aimed at studying the features of marketing communications in the hotel industry and developing scientific-practical recommendations to activate their use at the level of domestic hotel enterprises. A classification of the communications of hotel enterprises, with defining the place for marketing therein, has been compiled. A complex of marketing communications of hotel enterprises has been developed, taking account of the current marketing instrumentarium. Objectives for thedoaj:34895bd4a6794b5cba8852f86ae3ca3c fatcat:agwh7sfiingitevacsfwu6mrk4