Strategies of Reduce Customer's No-show at Restaurants

Kuo-Pin Li, Shieh-Liang Chen, Wen-Hong Chiu, Wen-Cheng Lu
2018 International Journal of Global Science Research  
No-show reduction at restaurants can not only mitigate losses incurred when customers fail to honor a booking but also affect consumers' reservation behaviors. This study analyzed the ability of restaurant booking policies to reduce no-shows as well as the negative impacts. We herewith to summarize the results of the interview and suggest four reduce No-Show policies for restaurants, they are Re-offering seats, Overbooking, Partial reservations, and Noshow penalties. These four methods are also
more » ... ur methods are also the most common reduce No-Show policies for restaurants. A survey was conducted to understand the booking policies of the Taiwanese restaurant industry. The findings indicated that each sector of the restaurant industry possesses unique characteristics. This study shows that restaurant differentiation is important in setting booking policies. Reservation no-shows cause problems to wasted capacity and result in restaurants' losses. Our goal is to solve the wasted capacity and mitigation no-show loss, and to offer recommendations on what restaurants should do. Study was found that the restaurant operators generally believed that it was effective to have no-show penalty. Only each restaurant still has its own operating factors that affect its execution ability; the study also found that restaurants of different sizes may have variant reservation policies. Restaurant reservation policies effect to reduce no-shows The relationship between restaurant reservation policies and degree of customers no-show.
doi:10.26540/ijgsr.v5.i2.2018.100 fatcat:ca5c3vqn2vhi5lhwuccjpjyk6m