Lifestyle coaching has become one of the most effective lifestyle development programs for the prevention of non-communicable chronic diseases worldwide. This research aims to 1) increase life skill development and transferability of lifestyle coaches, and 2) change lifestyle behaviors of diabetes and hypertension in at-risk groups. The author collected data from 80 lifestyle coaches and 160 diabetes and hypertension people from at-risk groups in Kamphaengphet, Thailand. A salutogenic model was

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... applied in order to reveal influences of optimal socio-cultural conditions on the creation of behavioral changes among the risk groups. A thematic analysis was adopted for 240 in-depth interviews. Four life skill development lessons were presented to the participants during the interviews with several training scenarios. The results indicated that the salutogenic concepts of sense of coherence (SOC) including meaningfulness, comprehensibility and manageability stimulated optimal social conditions for the life skill development. By focusing on establishing little moments of success, general resistance resources (GRRs) provided positive social interactions and opportunities in shared resources to deal with stressors. The lifestyle coaching increased sociocultural spaces for meaningful moments of successful experiences among the risk groups. Simultaneously, the coaching provided affordable, significant transferability strategies for the coaches and the risk groups.