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In this article, we examine the discursive practices of (de)stigmatizing right-wing populist party leaders. We draw on a recent example from Finland by examining how the female presidential candidate of a right-wing populist party was portrayed in the Finnish media during the 2018 presidential campaign season. We examine the stigmatization by the press media and the stigma-management tactics used by the presidential candidate to resist stigmatization. The media representation of the right-wingdoi:10.4236/ojps.2020.103026 fatcat:se2s54ysincateww4pfwzjww6y