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The article explores work organization in one new media company in a turning point of the business, in the 2000s. The company had changed from a small workshop to a medium-sized company in a few years. Growth, increasing competition, and uncertainty of profitability had altered the management and work organization. An approach of governance, aimed at efficiency and economy, was systematically implemented; the working methods were standardized, strict division of labor was carried out, and thedoi:10.19154/njwls.v2i1.2350 fatcat:ykfzbxrrxzhzzfjfybaundabwi