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This study tests some hypotheses included in the psycho-socio-communicational paradigm, which emphasizes the long term cognitive effects of the media and the role of the psychosocial subject as recipient: the hypothesis of "agenda-setting" (Mc-Combs & Shaw, 1976). The four main objectives were: to elucidate the cognitive effects of the media in university graduates; to detect levels of manipulation and homogenization of their "mental maps"; to ascertain the personality factors that conditiondoi:10.5901/mjss.2013.v4n11p235 fatcat:y24gsam63rfklecxdtlhlvlg7q