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This scientific document reveals the results of an empirical examination within the realm of entrepreneurial e-mail-marketing which is based on a literature review by technical author Dr. Torsten Schwarz. Using the start-up company ERGOTOPIA as a practical example, the author of the master thesis investigates whether the explanations of Dr. Schwarz match with the practical implementation of ERGOTOPIA. Precisely, the scientific paper focuses on the examination of the four aspects leaddoi:10.25673/13814 fatcat:dy2ee6uckfh5badmfjrbzz5rwe