Die Erfolgsfaktoren für unternehmerisches E-Mail-Marketing nach Dr. Torsten Schwarz am Praxisbeispiel ERGOTOPIA GmbH [article]

Marco Weber, Martin-Luther Universität, Universitäts- Und Landesbibliothek Sachsen-Anhalt
2019
This scientific document reveals the results of an empirical examination within the realm of entrepreneurial e-mail-marketing which is based on a literature review by technical author Dr. Torsten Schwarz. Using the start-up company ERGOTOPIA as a practical example, the author of the master thesis investigates whether the explanations of Dr. Schwarz match with the practical implementation of ERGOTOPIA. Precisely, the scientific paper focuses on the examination of the four aspects lead
more » ... cts lead generation, newsletter-design, software-requirements and performance measurement through monitoring with regard to successful realization of e-mail-marketing campaigns. The empirical part of this examination is made of the introduction as well as the analysis of two conducted so called split-tests that compare specific aspects of the newsletter-design and measure data-driven results to show which kind of aspect produced the more successful campaign. This way the author proves whether the recommendations by Dr. Schwarz are practically relevant for the company ERGOTOPIA.
doi:10.25673/13814 fatcat:dy2ee6uckfh5badmfjrbzz5rwe