Increasing Cultural Sensitivity Through Traditional Methodology And Via A Simulation Enhancement

Michael S. Munro
2011 Journal of Business Case Studies (JBCS)  
Globalization of business and the breakdown of national frontiers, particularly in services industries, has been a highlight of the beginning of the 21st Century. Explosively growing economic activity in previously developing regions such as India and China can be linked to acceptance and incorporation of foreign ideas and influences. In contrast, economic stagnation continues to persist in areas where reluctance to adopt change and support for authoritarianism and tradition prevail. These
more » ... nt trends underscore the importance of preparing our future managers in cultural awareness and sensitivity. This study seeks to measure if cultural sensitivity can be increased through traditional academic methodology and, secondly, consider if cultural sensitivity can be further enhanced via a cultural simulation (of attempting to achieve goals when encountering a foreign culture).
doi:10.19030/jbcs.v2i3.4892 fatcat:d5efbbhkl5hotcv2tthxyn4lhq