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The first part of the article shows that modern consumer society, with all the fairness of its negative ethical assessments, has reduced the threat of overproduction of huge volumes of similar consumer goods and, at the same time, has stimulated the creation of new places of employment. This is justified by the data on the multiple expansion of the range of products and services demanded by the consumer. The second part of the article shows the most important foundations for the functioning ofdoi:10.23932/2542-0240-2020-13-2-10 fatcat:q5wipn7svndyvloxc673pulx5q