A Quality Approach to Qualitative Content Analysis: Similarities and Differences Compared to Other Qualitative Methods

Margaret R. Roller
Qualitative content analysis is a method that shares many of the unique attributes associated with all qualitative research methods. These shared attributes extend to a key consideration in all qualitative research designs, i.e., the integration of quality concepts at each step of the research process. In this article I discuss one such approach, the total quality framework. With this framework at hand, researchers can think about quality in qualitative research regardless of the qualitative
more » ... the qualitative method, including qualitative content analysis. For example, quality constructs associated with sampling, researcher effects, and data verification in qualitative content analysis are not unlike those in the in-depth interview, focus group, or observation method. There are, however, a few quality considerations distinctive to the qualitative content analysis method, such as the definition of "data" and the necessary thick description associated with the two-phase, eight-step qualitative content analysis process. In this article I discuss the similarities and differences between the qualitative content analysis method and other qualitative methods from a quality perspective; specifically, the total quality framework.
doi:10.17169/fqs-20.3.3385 fatcat:yqrfuvvh6vehlgsysunpvkzjia