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It is in our nature to measure the intensityof an unseen event by observing its impact on theaffected entity. Since reaction of the trader crowd to afinancial event in form of stock price movement veryclosely reflects the severity of that event, words usedin the news to describe that event also exhibit similardegree of emotion. Thus, we can assign emotionalvalence rating to the most relevant words in the newsusing this reversed relationship of causality insteadof assigning assumed emotionaldoi:10.6084/m9.figshare.5687422.v1 fatcat:gffenso3wfcf7hopxu5bpxdq3m