In this paper, the dimensions of the new paradigm, the paradigm of complexity and its impact on strategic management are examined. The results of this study show that, since the fundamental issue of strategic management in turbulent environments is to achieve creativity which can adapt with a turbulent environment as well as maintaining stability, strategic management in complexity paradigm will not be a rational formulation of the strategic plan which is then implemented and controlled. In

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... paradigm, however, the creation of strategy should be an emergent and self-organized process that arises from spontaneous group discussion between directors and managers on strategic issues. Implementation of strategies should also be flexible and at the same time, orderly. Decision-making should be decentralized, and provide and facilitate learning and experiencing. Also, the personnel should be encouraged to change. The control should be done locally and through the personnel. Managers must provide members with the information needed for this approach and exert control through the members or their teams.