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The sustainable development goals (SDGs) commenced globally in 2015. The execution of the SDGs is described as "Localizing the SDGs" to emphasize the role of local establishments and local players. The concern of SDG-related issues and concepts appears to be rising and is in line with the appreciation of its considerable potential. During the last decade, the concept of brand equity has been considerably utilized (or localized) in the context of the store, which is termed customer-based storedoi:10.24052/jbrmr/v13issp/art-5 fatcat:66nx64ios5bh5o2hdyr7ozhxwq