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Social Media (SM) is ever-present in the daily "online" life of an individual and ultimately offers a platform for individuals and businesses to interact and communicate. Facebook continues to be the most popular social media site  ; however, the use of Twitter and Pinterest is on the rise. Social Networking Sites (SNS) provide individuals, especially college students, an outlet to share a wealth of information. Yet, questions arise: are college students still spending as much time usingdoi:10.48009/1_iis_2013_403-414 fatcat:a7qqniwl3zam7l2nmes7qthnai