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Sustainable tourism has become a widely adopted term that has allowed many tourism developments to take place under its rubric that are less than sustainable and have been located in sensitive areas that have not all been suitable for such development. The paper reviews the origin and shortcomings of the concept and some of the implications of the resulting problems. It argues for a more critical review of so-called sustainable forms of tourism and for a focus to shift towards increasing thedoi:10.3390/su10061789 fatcat:dupg6ekugvdjzhyhlultxh4sbm