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As travel styles diversify, collaboration among tourism-related organizations becomes more important in tourism-based community development at traditional tourism destinations. In this research we focus on Atami where the city hall has taken measures to promote collaboration among tourism-related organizations and examine their effects and issues based on interviews and related documents. As the result of analysis, it was found out that collaboration started through information sharing at citydoi:10.18979/jitr.30.2_39 fatcat:qw4tbvko6nar7dmq4rj6p6puky