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For historical reasons, English is the language of the internet. Currently, e-commerce attracts customers from all over the world. In order to do good business, websites must be accessible to clients from a variety of cultures and languages. To achieve usability for a global audience, websites must be internationalized as well as localized. Given the many cultures and idiosyncrasies of those cultures, both of these tasks are extremely complex and it is virtually impossible to do both at thedoi:10.4102/satnt.v25i3.156 fatcat:dnopgrsk75gffazfqlvlbeba4e