Field experiments were conducted to evaluate the performance of thirteen new cultivars of gladiolus according to farmers preference in the flower growing area of Nadia district, West Bengal. The experiment was conducted in Randomized Block Design in 2 X 2 m 2 plots. Both the floral characters and post harvest characters were considered for analysis, but the farmers preference was given the ultimate importance. The experimental results revealed that among the thirteen varieties five varieties

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... ely Snow princess, Novalox, Plumtrate, Yellow stone and Trader horn were highly accepted by the farmers. Farmers preference mainly depends on the colour of the floret and secondly length of the spike. Among the other cultivars Punjab dawn, Green star, Pink friendship and Peasano were also preferred by the farmers.