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The aim of the paper is to present an approach toward creativity and learning in business context in two lines. The first is referred to the processes of creativity as organizational assets and capital. The second line involves a focus on actual learnings settings where the evaluation of results produces new ideas, approaches, contexts, vision, efficiency, organizational needs and goals. This paper discusses Amy Edmondson's scientific approach to execution-as-learning and the research ondoi:10.11648/j.ajap.20170605.18 fatcat:emc7fkmsffdnbkkxqhodbtcdqi