L'effet de la mise en place d'une stratégie de Responsabilité Sociale de l'entreprise sur la culture organisationnelle : Analyse, implications et enjeux pour le Sénégal

Serge Francis Simen, Assane Ndao
2013 Revue Congolaise de Gestion  
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more » ... , est interdite sauf accord préalable et écrit de l'éditeur, en dehors des cas prévus par la législation en vigueur en France. Il est précisé que son stockage dans une base de données est également interdit. Powered by TCPDF (www.tcpdf.org) Document téléchargé depuis www.cairn.info ---207.241.231.108 -14/02/2020 08:04 -© Editions ICES Document téléchargé depuis www.cairn.info ---207.241.231.108 -14/02/2020 08:04 -© Editions ICES Mots clés : RSE -Culture nationale -culture organisationnelle -approche intégrée Abstract The social responsibility of enterprises is at stake and under discussions for the sustainable development and for the future of our world. Environmental risks impose the mentality change in the heart of enterprises. Enterprises have to identify, evaluate and prevent and manage risk that may occur anytime. However, the mentality change does not occur as expect, there is no respect paid to the internal and external aspects of the organization. The issue is how to build a strong policy of social responsibility in Senegal in the integrated way if there is no cultural adaptation of the organization? Because the integrated approach seems reliable to us and to other experts the most sustainable one; consequently, follow a series of questions such how to forecast, organize, implement this process of change or cultural adaptation in order to develop at best an SRE? What model(s) of organization fit(s) the predefined cultural and structure for efficient running of an enterprise in Senegal? Based on qualitative inductive approach through several case studies, we assert that SRE process is not end in itself. This approach supports the enterprise in providing global and local solutions and constitutes a transformer agent for the society and its imbalances. In addition, SRE has potentiality of boosting sustainable development including environmental applicable norms. Still certain conditions are to be met in future of SRE, public pressure shall be maintained in order to encourage creativity and innovation, in meantime governments shall regulate all companies' activities. Keyswords SRE -national Culturel-organisational cultureintegrated approach
doi:10.3917/rcg.017.0131 fatcat:oqjejvb6f5bzxpojpyuj5t7btu