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The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005
2017
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
STARZYCZNÁ HALINA, PELLEŠOVÁ PAVLÍNA, STOKLASA MICHAL. 2017. The Comparison of Customer Relationship Management (Crm) in Czech Small and Medium Enterprises According to Selected Characteristics in the Years 2015, 2010 and 2005. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 65(5): 1767 -1777. The aim of the article is to present the results of the research in 2005 and 2015, respectively 2010, in the field of Customer Relationship Management (CRM). The subject of the
doi:10.11118/actaun201765051767
fatcat:pkg2fl5hmzhs5gumgrsgui6oye