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Service quality is a very important aspect to be considered to retain consumers. PT. ASDP INDONESIA FERRY (PERSERO) Merak Banten its duties as providers and services in the field of crossings. Measurement of customer satisfaction by using the method of the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA) diagram, Customer Satisfaction Index (CSI) value is 80,68%. which is the priority of improvement to improve customer satisfaction of PT ASDP INDONESIA that is indoi:10.21776/ub.jemis.2018.006.01.2 fatcat:4k45cf2lljejlbaz675o76z7wu