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Critical discourse analysis is a purposeful kind of study pointing social issues and aiming at causing changes according to one's ideology and beliefs. This case study adopted a critical discourse analysis approach to investigate how typical discursive strategies introduced in Van Dijk's frame work can be helpful in presenting a positive image of ourselves and negative image of the others and result in manipulating the people in power or in establishing an ideology in society .To this end twodoi:10.5901/mjss.2015.v6n4s2p486 fatcat:q6pgodnxlzcpxpjnu5izgzbije