A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
This paper investigates the relationship between the likelihood of accomplishing the revenue expectations and the use of firms' advertising expenditures depending on firms' growth properties. First, using the analysts' revenue forecasts as a proxy of revenues expected by market participants, the test shows that growth firms spend more resources in their advertising activities to boost up their reported revenues than non-growth firms do. The paper also examines whether the effect of thedoi:10.19030/jabr.v36i1.10320 fatcat:db7ui4glqrbyjjq72i2rrpy2be