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The question of finding the best organizational form to provide the best services is crucial to the scholarly community. Evaluating a service provider's value system is not trivial, and conversations about values are often centered around profitability. We believe that this question is a red herring and that ignoring, even for the sake of brevity, the existing diversity among scholarly for-profits perpetuates the stereotype that for-profits cannot align on a values basis with the academicdoi:10.5281/zenodo.4155311 fatcat:qvb5bhhtarbgxejxw4zupiribi