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Implications of Web assurance services on e-commerce
2008
Accounting Forum
The ongoing rapid growth in the popularity of the Internet is having a revolutionary impact on the way companies do business. Doing business online has become a necessity, not an option. However, some consumers are not completely comfortable using the Internet for transacting business because of concerns regarding security of their transactions. For these situations, consumer trust and confidence can be enhanced by a Web assurance service such as AICPA Trust Services. Building on prior studies,
doi:10.1016/j.accfor.2007.10.002
fatcat:i7hn2bwoebd6dc5kavri55occu