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Several IS studies have shown that well-designed websites positively influence users, capturing visitor attention and encouraging return behaviors. However, little attention has been paid to non commercial and cultural websites such as museum websites. This study draws on human-computer interaction literature and sociology of culture to determine the influence of website design on museum visitor intentions. Two free-simulation experiments were conducted with American and French college studentsdblp:conf/amcis/PalludS08 fatcat:xazs7ffvrrec7ancp346so4hmu