POSSIBILITIES OF TOURISTIC PROMOTION OF THE CLUJ-NAPOCA TOWN This paper is focusing on the possible promotion strategies that Cluj-Napoca, as an old traditional and cultural town, could use for putting it on the map of the most requested cities for tourists. Unfortunately, at least at the moment, it seems that day-by-day problems keep authorities too busy to look at the touristic potential of Cluj-Napoca and to try to ingenuously promote it.