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Tweet Berbayar: Bagaimana Word-Of-Mouth Bekerja dalam Media Baru
2011
Humaniora
New media, like Twitter, has changed many possibilities, including marketing strategy in Indonesia. One of the extraordinary phenomena is paid-to-tweet, as being used by celebrity or ordinary users. The purpose of the article is to identify how Twitter roles in marketing: what the unique characteristic of Twitter so that Word-of-Mouth (WOM) could work effectively and efficiently? How viral marketing, buzz marketing and recommendation could move simultaneously to increase awareness to consumers
doi:10.21512/humaniora.v2i2.3170
fatcat:p5jfis3favdvhfvv2p6xfy6rlm