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This research was conducted to analyze the influence of brand image, price and trust toward purchase intention of room booking at Ibis hotel via online method. Independent variables that were researched are brand image, price and trust. Meanwhile, dependent variables that were researched is purchase intention. The population that was researched is consumers who have stayed at Ibis hotel and used online booking method. Sampling used nonprobability method with non-probability sampling. Datadoi:10.24912/jmbk.v2i4.4866 fatcat:fhnkcmevnnakhjnpaogjgv4gxu