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At present, modern society pays more and more attention to the health. This is due to wide expansion of informational propaganda as to aggravating state of natural environment, messages from mass-media, and advertising of ecologicallyoriented manufacturers. This informational propaganda forms ecological literacy of consumers and the understanding that environment is aggressive and unsafe, thus motivating them to prefer products which are favorable for health. The purpose of this scientificdoi:10.5901/mjss.2015.v6n5s1p278 fatcat:j7sy37pmvzghlheth7xxj64ysa