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This article models the implications of innovations being nested within categories. In effect, social actors assess the legitimacy of innovations vis-à-vis conformity to categories such that a sufficiently legitimate innovation may be adopted without direct reference to the behavior of peers. However, when innovations lack categorical legitimacy, actors default to proximately peer-oriented heuristics such as information cascades. Eventually, if enough similarly novel innovations achievedoi:10.15195/v1.a5 fatcat:2tlyx2iokza33kyswstyyjpdgm