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The Application of Sports Technology and Sports Data for Commercial Purposes
The Use of Technology in Sport - Emerging Challenges
Contemporary professional football (and sports) entities have embraced technology and data to boost sporting quality. However, this development has gone beyond the playing field as technology and data also start to play a larger role in improving business performances in the football (sports) industry. This chapter looks into how technology and data in the form of sports tracking systems, cf. based on (but not totally limited to) the case of the ZXY sports tracking system, are capable ofdoi:10.5772/intechopen.80742 fatcat:fuaqvmyszjayher5nihkfcghwa