Analysis on the Factors Influencing Risk Perception and Risk Taking Behavior to Japanese Fishery Products: Focused on Affect Factor

Jungmin Joo, Myoung-Soon You
2016 Journal of Food Hygiene and Safety  
After Fukushima Daiichi nuclear disaster, Korean government banned to import of Japanese fishery products that comes from north region of Japan. As 'fishery product trade dispute' between Korea and Japan is still in progress, consumers have been threatened their food safety. This study is to examine the factors influencing consumer's risk perception to Japanese fishery products and risk taking behavior. Survey was conducted with 1,500 adult during sep-oct 2012. The result can represent the role
more » ... represent the role of affect with risk perception of Japanese fishery product. People who have negative affect to Japanese fishery products have higher risk perception. Also negative affection can influence to risk taking behavior. However the degree of fatalism is not significant factor to risk taking behavior.
doi:10.13103/jfhs.2016.31.3.167 fatcat:bt6dtx7a3vgx3n56ye523df34u