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This paper helps to achieve a better understanding of the relationships among organizational behaviors, capabilities and the intangible resources of firms as a micro-level origin of the internationalization of enterprises. The resource-based view, strategic management theory, knowledge absorption and establishment practice, trade show issues and model theory development are integrated and implications offered for both scholars and practitioners. It integrates a research model based on tradedoi:10.3846/jbem.2019.10513 fatcat:zltjyxrmbfhcjjbdcxlc5wklvq