Testing for the significance of changes in television ratings

Denny H. Meyer
1990 South African Journal of Business Management  
South African television ratings are obtained from the AMPS meter panel. This panel must be viewed as a complex non random sample. For such samples the effective sample size differs from the actual sample size. It has been found that, when equal weights are assigned to strata, the most reliable estimate for effective sample size can be obtained by considering every household as a sample cluster. This estimate of effective sample size can be incorporated directly into a test for significant
more » ... or significant rating change. For convenience this test is implemented graphically.
doi:10.4102/sajbm.v21i3.916 fatcat:pjvyofednzf3lbxjkqbfjgsmsi