A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
The paper deals with metaphoric transfer of knowledge in English advertising discourse based on two-and cross-domain mappings referring to cultural conceptualisations of the world. On the one hand, text producers' awareness of social events, as well as of people's experiences and practices helps them in the construction of advertisements in the most intriguing and sensational way. On the other hand, text receivers are provoked and tempted by the ads deconstruction, though in some cases theirdoi:10.46687/silc.2017.v02.003 fatcat:ib5xe74qsrepzexrmjpsoqovy4