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The purpose of this article is to assess the impact of social media on academic performance of selected college students. In this article, the authors raise the actual impact of daily communication of youth in social media. Descriptive research design was utilized to gain accurate profile of situation.Sixty (60) Business Administration and Management Information System students who are actively using social media are the respondents of the study. It was conducted during the summer semester ofdoi:10.5121/ijait.2018.8503 fatcat:dlkd6xfkqvcrjfv3tzp4vt2w64