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This research aimed to find out to what extent the readiness of creative industrial UMKM of fashion sector in Malang on the use of website-based Information Technology. The model proposed in this research was a combination between technology readiness and technology acceptance model, along with perceived enjoyment. These three variables were arranged to be one model and tested using the basic theory on the previous research. Based on the appointed variables and the designed hypotheses, thisdoi:10.18551/rjoas.2017-06.15 fatcat:s5mfcfkvxvfbngpwzfdir4tpp4