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This study examines purchasing decisions of green products, viewed from the aspect of consumer preferences and perceptions in the perspective of Theory of Planned Behavior (Ajzen, 1991). A quantitative approach was applied, using a questionnaire to 100 respondents. Data were analyzed using multiple linear regression analysis. The results of the study show that simultaneously, consumer preferences and perceptions influence purchasing decisions. However, partially, there is no influence ofdoi:10.30997/jsh.v11i2.2658 fatcat:7kcjet5x2ncsrarixkpu6qd5xy