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Using the geographic scopes of web documents for contextual advertising
2010
Proceedings of the 6th Workshop on Geographic Information Retrieval - GIR '10
Geotargeting is a specialization of contextual advertising where the objective is to target ads to Website visitors concentrated in well-defined areas. Current approaches involve targeting ads based on the physical location of the visitors, estimated through their IP addresses. However, there are many situations where it would be more interesting to target ads based on the geographic scope of the target pages, i.e., on the general area implied by the locations mentioned in the textual contents
doi:10.1145/1722080.1722103
dblp:conf/gir/AnastacioMC10
fatcat:np7mfzdlwbd7pfazxc5pahpaua