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We are pleased to present the eleventh publication of JTHSM (volume 6, issue 2), in its sixth year of publication. In previous issues, this journal presented original refereed papers, both conceptual and research-based, focused on various topics of tourism, heritage, and services with an emphasis on marketing and management. Volume 6, issue 2 focus on furthering the journal's scope and consolidating its position in both conceptual developments and practical applications in tourism, heritage,doi:10.5281/zenodo.3841280 fatcat:ouvyfnryfrft7ni4xg5ku5r76y