Implementation of Public-Private Partnership Initiatives for Transportation Demand Management: A Study of South Florida Commuter Services

Constantine Hadjilambrinos, Elizabeth Rockwell
2016 International Journal of Transportation  
Increasingly, in the United States, transportation demand management implementation takes place through public-private partnerships between regional public-sector organizations and private-sector employers. Nevertheless, existing research has almost exclusively focused on employer-sponsored programs. This study focuses on the experience of South Florida Commuter Services, a regional transportation management organization, the primary focus of which is to engage the private sector to promote
more » ... ctor to promote programs that reduce commuter's reliance on single-occupancy vehicles. Comparing our findings with those of previous research, we conclude that public-private partnerships present certain challenges that are different from those faced by either employers or regional public sector organizations acting independently of each other. 74 Copyright ⓒ 2016 SERSC effectiveness, while area-wide programs are only able to effect shifts to alternative means of travel for very small proportions of the area's total population-with the most successful programs achieving 4%-8% reductions in vehicle trips [5]-employersponsored programs "can be very effective and reduce vehicle trips by as much as 30%-40% in relation to background conditions" [2] . From a historical perspective, private initiatives, whether individual, such as spontaneous ridesharing and jitneys, or employer-based, such as organized carpools or sponsored van-and bus-pools, precede public TDM efforts. The earliest private initiatives can be traced to World War I and the earliest rise of the automobile [6, 7] . By the time the first public efforts emerged (which were confined to publicity campaigns) at the beginning of World War II, spontaneous and employer-organized ridesharing efforts were well-established and quite effective [8] . The earliest comprehensive public TDM efforts date from the 1970s, when the three primary reasons for shifting the focus of transportation policy from the supply (primarily increasing road capacity) to the demand side became urgent at the same time. These reasons are, essentially, problems that can only be addressed by shifts away from SOV travel: an employee newsletter, quarterly paycheck stuffers are utilized to inform staff about transportation issues and programs. The stuffers are printed in both English and Creole. They also include rideshare applications in their employee orientation materials to help them, as soon as they are hired, find a carpool partner or to register them in the ERH program if they are using an alternative mode of transportation. Figure 6. Radisson Bahia Mar Applicants' Mode Percentages and Commute Miles Working with Radisson Bahia Mar led to an important improvement in SFCS' practice. Prior to that time, SFCS made all its materials (including its web page) available in English and Spanish. After its experience with the hotel, it has also made all materials available in Creole. At the first SFCS event at the hotel there was very low employee turnout. It was then that SFCS was made aware that a large number of the hotel's employees were recent Haitian immigrants. A second event was scheduled, for which a Creole translator was temporarily hired and information was printed in Creole. Attendance at that event was much higher. There was appreciation amongst the employees at Radisson Bahia Mar for the extra effort put forth by SFCS and this led to positive perceptions towards both the agency and TDM initiatives. Office Depot: Office Depot is a chain store specializing in the sales of office supplies. The corporate headquarters is located in suburban Delray Beach, in Palm Beach County, south of West Palm Beach, close to the I-95 corridor and TriRail. There are about 2,100 employees currently working at the facility. A single SFCS event brought in 444 applicants representing 21% of the total work force. As a result of the rideshare database matching, 269 applicants (61%) matched with others. Figure 7. Office Depot Applicants' Mode Percentages and Commute Miles
doi:10.14257/ijt.2016.4.3.06 fatcat:kyphjt7tibhf3jwhxajk4mvmba