Percezioni, relazioni, interazioni e i misteri della black box

Renato Fiocca
The development of the ways in which firms can know in detail the needs and habits of consumers, up to the limit of personalized knowledge, make customers increasingly "defenseless". In this article, in a provocative way, it is argued that the black box can also be a useful point of reference for companies so that managers are induced to interpret data and information regarding buying and consumer behavior in an original way
doi:10.15167/1824-3576/ipejm2019.3.1248 fatcat:ivlsokwtgrgdlbwm2gp7vd4hte