STRATEGI MEMBANGUN CITRA SEKOLAH MELALUI PROGRAM EKSTRAKURIKULER (STUDI KASUS SMA AR-ROHMAH MALANG)
Tawazun: Jurnal Pendidikan Islam
One aspect that is noticed by parents in choosing an institution that will be the place of his son to draw science is the image of the school. What became the excellence of the school became the parents ' principle to choose the best education for their children. But until now many schools are not too attentive about the image of their school and do not care about the image of the school, so that the school tends to stagnate and there is no development from year to time. Departing from the
... rting from the background, researchers are interested in researching how to build school image strategy through the extracurricular Program in SMA Ar-Rohmah Malang. SMA is one of the high school who has a brand, one of them in its extracuriccular field. This research intends to observe, understand, and give interpretations on events or events that take place in the school. The study uses a qualitative descriptive approach. Because it starts from the observation of the field about problems. Data collection techniques for interviews and documentation. The research findings gained after conducting data analysis get that the strategy conducted by SMA Ar-Rohmah in building the school image through extracurricular program is: 1) develop an Exstrakurikuler that supports the field Academic and Non academic. 2) Serious coaching. 3) winning the Kompetesi. 4) promotion. 5) consistent.