THE EFFECT OF REARRANGEMENT TOURISM SECTOR AND SOCIAL MEDIA PROMOTION ON THE RESIDENT'S ECONOMY IN SUPPORTING THE CONCEPT OF HALAL TOURISM IN WEST SUMATRA

Devi Edriani
2019 Economica  
This study analyzes the influence of the tourism sector rearrangement (X1) and social media promotion (X2) on the resident's economy (X3) in supporting the concept of halal tourism in West Sumatra. Type of this research is multiple regression. Data in this research was collected by using questionnaire and the measurement tool is a Likert scale. From the research that has been done shows that a significant difference between the rearrangement of the tourism sector on the resident's economy by
more » ... ent's economy by 59.0% and contained a less significant influence between social media promotion and population to influence the economy by 27.7%, while there are significant together is rearrangement of the tourism sector (X1) and social media promotion (X2) on the resident's economy (X3) with f calculated at 79.825. It can be concluded that there is a significant influence on the rearrangement of the tourism sector toward the resident's economy, there is a significant influence on the promotion in social media toward the resident's economy, and there is a significant influence on the rearrangement of the tourism sector and the promotion of social media toward the resident's economy. Jel Classification: M31; Z3 Keywords: rearrangement of the tourism sector, the promotion of social media, the resident's economy
doi:10.22202/economica.2019.v8.i1.3556 fatcat:jgh3pxvf6rgupn3evqyylpd2ce