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Currently, many producers of plant-derived commodities indicate a scarcity of associates whose skills cover the entire field of plant biology and who bolster industrial research by linking it to basic plant biology. This scarcity is of particular concern to small and medium sized companies. To illustrate the benefit of appropriate mediation between basic science and product-oriented research, four innovative examples of collaborative research are presented here. The examples cover a broad rangedoi:10.5073/jabfq.2019.092.025 fatcat:x7uwpccjhzeeno7frnfeyu5c5q