Transnational Cognitive Units As Attractive Signs Of The Media Dialogue
The goal of this article is to uncover the role of transnational mediatization structures in the national media world view as indicators of the ongoing dialogue in an open global media space and the impact of globalization media processes on national media processes. Identification of the composition and analysis of cognitive units is carried out on the basis of content analysis, provisions of the concept of differentiation of the cognitive status of signs, the concept of attractiveness of a
... ractiveness of a sign in communication, ways of introducing a foreign sign into the language as ethnocognitive semiotics. Characteristics of the use of transnational cognitive units in South Korean media texts are presented according to the content analysis of the selected transnational cognitive units of the Korean language in relation to the original transnational cognitive units using Russian and English language characters.The cognitive status of transnational structures that is based on the principle of differences in communicating consciousnesses as a condition for a dialogical interpretation of information is determined. It is concluded that structures of this type are attractors that are vehicles of new knowledge which enrich the national media world view in hybridization processes by identities, inclusion or connection.